Update your Digital Presence

June 27, 2020

Is your website working for you?

Now, more than ever, businesses need to have a website that allows for easy exploration. With less face-to-face interaction, there is now a greater reliance on the web. People are spending more time researching businesses and products online. Purchase decisions are made based on your digital presence and quality of your website.

Digital Evolution

Customers are now compelled to connect with your business digitally. Whether your company is booming, or drowning in free time, right now is the perfect time to upgrade your website. No one enjoys using a website that contains old information and is clearly outdated and slow. Your customers are evolving digitally which makes it necessary for your website to keep up.

The User Experience

What is the first thing a customer will see when visiting your website? The homepage. You want this page to be new, clean, and easy to read. Remove all your outdated information and refresh it with new ideas. However, make sure this doesn't cause your page to become overcrowded. People’s eyes are drawn to pops of colors and clear space so that the most important information is easy to read. You only get one chance to make a good first impression!

Company Name & Domain Name

While the website is being revamped or created, it will not succeed without the right domain. Companies evolve over time and their digital presence must represent the latest evolution. Potential customers want to have a crystal clear way of getting to your site without getting lost on the web. To make this possible, upgrade your domain name to make sure all traffic goes to the new website instead of hitting the dead-end that is your old one.

How many websites does your company manage? It could be one, or it could be four, every company is different. Website Consolidation means making the move to a single website instead of having multiple sites that are separate but linked.

This is a positive move for your company because not only is it efficient for your customer’s sake but your company’s as well. You no longer need to manage multiple websites, instead, focus on one and make it great. For your customer, they can find all the information they need without skipping from site to site.

Protect your Customers

Time to Thrive

With all that said, it is important to start now. Investing in this process will not only help your company begin to thrive during this pandemic, but also in the long run. Update your website and set your business up for success.

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