5 Marketing Tips during COVID-19
April 27, 2020
Now is the time to be proactive
Marketing during coronavirus might be the last thing on your mind — but it’s those who seize the opportunity to reach their customers in this digital season that will come out on top when all of the dust settles.
1. Get more online transactions
As physical visits to stores and business locations decline, a strong eCommerce solution provides an additional source of revenue
We can create an omni-channel eCommerce presence with an online store customers can access through your website, Facebook page and more
2. Prepare your website
Display messaging on your homepage about any service changes
Add features for scheduling (or rescheduling) in-person appointments
Add online payment and online transaction capabilities to existing websites
3. Create more digital content
Since you may not see your customers in-person as much, it’s important to remind them you’re still around and ready for their business. Create a variety of materials that will keep you top of mind with your customers including:
- Blog posts
- Update Videos
- Newsletters
4. Invest in social media advertising
Social channel activity (Facebook & Instagram) has increased 76% since the lock-down, as people are isolated at home and looking for social interactions. Social media channels are one of your best tools for driving brand awareness and keeping your customers updated with the latest news of your business.
5. Consider larger projects
If you’ve recently thought about large scale changes to your website or online presence, now may be the ideal time to make them. This way when customers are ready to return, your digital presence is fresh and ready to convert more customers than ever. Key project ideas:
Opportunities For Your Business
If you’d like to speak with us over a digital coffee … just click the button.
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