5 Marketing Tips during COVID-19
April 27, 2020
Now is the time to be proactive
Marketing during coronavirus might be the last thing on your mind — but it’s those who seize the opportunity to reach their customers in this digital season that will come out on top when all of the dust settles.
1. Get more online transactions
As physical visits to stores and business locations decline, a strong eCommerce solution provides an additional source of revenue
We can create an omni-channel eCommerce presence with an online store customers can access through your website, Facebook page and more
2. Prepare your website
Display messaging on your homepage about any service changes
Add features for scheduling (or rescheduling) in-person appointments
Add online payment and online transaction capabilities to existing websites
3. Create more digital content
Since you may not see your customers in-person as much, it’s important to remind them you’re still around and ready for their business. Create a variety of materials that will keep you top of mind with your customers including:
- Blog posts
- Update Videos
- Newsletters
4. Invest in social media advertising
Social channel activity (Facebook & Instagram) has increased 76% since the lock-down, as people are isolated at home and looking for social interactions. Social media channels are one of your best tools for driving brand awareness and keeping your customers updated with the latest news of your business.
5. Consider larger projects
If you’ve recently thought about large scale changes to your website or online presence, now may be the ideal time to make them. This way when customers are ready to return, your digital presence is fresh and ready to convert more customers than ever. Key project ideas:
Opportunities For Your Business
If you’d like to speak with us over a digital coffee … just click the button.
Strong cybersecurity protects more than just the website itself, it safeguards your brand reputation, customer trust, and overall business health. We’re proud to share that one of our client’s websites recently earned an impressive Cyber Health Rating of 94/100 following an independent cybersecurity audit.
AI-powered search is changing how customers discover brands, making structured, accurate data essential for visibility. Businesses must optimize their digital presence across multiple platforms to stay competitive. Juuced helps brands adapt, implement AI-ready strategies, and stay ahead of search trends.
AI-driven search relies on both structured data (clear, organized facts) and unstructured data (reviews, social posts) to rank and display brands accurately. Businesses must optimize both to ensure AI understands, trusts, and prioritizes their information in search results. A strong AI search strategy means structuring data for visibility while using unstructured data for credibility.
Google has expanded its AI Overview feature to 100+ countries, shifting search towards AI-driven, instant answers. To stay visible, brands must optimize structured data, create conversational content, and ensure accuracy across platforms. Businesses that adapt now will gain a competitive edge in AI-powered search.
ChatGPT is becoming a powerful search tool, making it essential for brands to optimize their information for AI-driven discovery. To stay visible, businesses should centralize data, maintain accuracy, use conversational content, and leverage FAQs and reviews. Acting now will help brands gain a competitive edge in AI search.
CWV is a set of metrics Google uses to measure a site's user experience. These include factors like how fast a page loads (Largest Contentful Paint), how quickly it responds to user interactions (Interaction to Next Paint), and how stable the visual layout is while loading (Cumulative Layout Shift). Having high CWV scores not only enhances your site’s visitors' experience but also improves its SEO ranking, helping it stand out in search results.
Juuced was recognized for the second year in a row, with a 2023 Web Excellence Award in the Non-Profit Category, for their client The Goodness Web.
We wanted build on what it means to "JUUCE" a client's business, which is to make it bigger and more powerful. It’s now time to evolve our visual branding to better communicate that!
We're excited to share that Clutch & Visual Objects has recognized Juuced Marketing on its esteemed list of leaders, naming us as one of Boston’s leading web design companies.
It's a great honor to receive this International Award for Website Design. At Juuced, we focus on helping service businesses grow their online presence. We approach each project with a commitment to premium website design and website development that is search optimized for Google Search Ranking. We create meaningful long-lasting client relationships, that have led to Juuced benefiting from 95% of new clients being referrals, and 100% having credited our work and exceptional service. - Managing Director of Juuced Marketing, James Nunn
