Lead Generation Wheel of Fortune
January 2, 2019
There are 30.2 Million businesses in the United States relying on Lead Generation to create sales. Owners often refer to Lead Generation as the lifeblood of their business, with growth directly correlated to finding new clients and then making them happy.
Lead Generation is however complex and it’s become more so with the introduction of digital media channels. Evaluation of Leads must be methodical and data-driven to ensure you’re investing wisely in finding your new customers.
All too often marketing teams and business owners approach Lead Generation without a Strategy and end up wasting huge sums of money frantically trying to find something that works.
The reality is, effective Lead Generation is built on the methodical process of identifying select channels that work for your business, and then operating them in-sync with well-executed marketing campaigns.
In order to help clients visualize how this comes to life, I created the Lead Generation Wheel of Fortune. Lead Generation techniques are broken out into 8 Channels across Owned (Self-Promotion), Earned (Promotion gained through Reputation), and Paid (Paid for Advertising) media.
Each of the 8 channels consists of proven techniques that your business can evaluate and then develop a strategy around. Once the strategy has been established it’s crucial to execute across these channels on an ongoing basis with effective marketing campaigns.
Following this process will help your business not only generate valuable leads, but also reduce customer acquisition costs, and drive substantial long-term growth.
Need help with Lead Generation? Speak with our expert team.
Great reviews deserve more than a thank you. Discover five simple ways to turn customer testimonials into compelling social media content that builds real trust.
AI can speed up your content process but it should never replace your brand voice. Learn how to use AI as a writing assistant without losing what makes you unique.
Explore the June Juuced Marketing Report covering a Facebook scam warning for business owners, AI search visibility, a new website launch, and Juuced team updates.
Search is changing fast. Learn what AI Search Optimization is, why it matters for your business, and how Juuced Marketing is helping clients stay visible online.
Big news from Juuced Marketing! We have a new office, a redesigned website, two new team members, and two exciting new clients. Here is a look at what is new.
This month, we're covering the rise of AI tools for small businesses, how to turn your social media into a lead generator, and why your website design matters more than you think.
Stop posting without results. Discover six actionable ways small businesses can use social media to drive real inquiries, bookings, and leads consistently.
Compare the top AI platforms for business including ChatGPT, Claude, Gemini, Copilot, Grok, and Jasper to find the right tool for your business.
Discover AI design trends, smart content strategies, and the latest from Juuced including a stunning new wedding website and our new Meta Ad Management service.
Stop creating content from scratch. Learn how to repurpose one blog post into social media, video, email, and FAQs to maximize your content strategy.